No, it doesn't taste like beef at all. The hydrolysis process removes any beef flavor, leaving a neutral base that's enhanced with natural chocolate or vanilla flavoring and stevia.
Most people are pleasantly surprised by how smooth and mild it tastes—nothing like eating actual beef.

This is completely dairy-free, making it perfect if you're lactose intolerant or avoiding dairy. It's hydrolyzed into smaller peptides for faster absorption and includes collagen peptides that support joints, skin, and connective tissue—benefits you don't get from whey. It also has a higher protein nitrogen score (101.5 vs 100), meaning it's even more efficiently used by your body.

Absolutely. While it's ideal for paleo diets, anyone can benefit from this clean protein source. It's great for athletes needing rapid recovery, people with food sensitivities (dairy, soy, gluten-free), or anyone wanting a complete protein with added collagen benefits. You don't need to follow a specific diet to use it.

Grass-fed cattle from Sweden are raised without hormones or antibiotics and fed zero GMO feed, resulting in cleaner, higher-quality protein. These animals live in more natural conditions, producing meat that's richer in beneficial nutrients and free from the toxins and additives found in conventionally raised cattle. You're getting pure protein without unwanted chemicals.